Develop business ideas
Notice useful problems, connect them to interests and shape a credible idea.
Flagship online course · Ages 10–17
Six modules help young people develop a business idea, work out costs, understand customers and practise a pitch.
No previous business idea or experience is required. An adult should choose and manage account access.

Built around actionLearn → try → reflect → apply
Recommended age10–17 years
Course structure6 connected modules
Learning paceFlexible and self-paced
Access routeStarz membership
The practical outcome
Young people learn business and money skills they can use at school, at work and in everyday life. They do not need to start a business to benefit.
View course modulesNotice useful problems, connect them to interests and shape a credible idea.
Explore costs, budgets, pricing and profit without turning finance into abstract maths.
Understand an audience, explain value and respond thoughtfully to questions.
Use feedback, recognise progress and decide how to improve the next attempt.
Course curriculum
The sequence moves from self-awareness and opportunity through planning, money, marketing, pitching and reflection. Learners can revisit material at their own pace.
Notice strengths, interests, useful problems and possible ideas.
Shape the idea, identify support and turn intention into clear next steps.
Understand customers, communicate value and practise ethical selling.
Explore costs, prices, profit, budgeting and sensible measures of success.
Test an offer, gather useful responses and make evidence-led changes.
Present the idea clearly, respond to questions and decide what comes next.
The useful idea challenge
What active participation looks like
Learners are prompted to create, calculate, explain and reflect. The value is not a perfect first answer; it is being able to say what they chose, why they chose it and what they would change next.
Course access
Choose monthly or annual access to one Starz course. Annual membership costs ten monthly payments: two months free. If online enrolment is not yet available, use the enquiry button below.
Starz access
One Starz course with its lessons and practical enterprise activities. Access continues while membership is active.
Online enrolment is not yet open. Contact us about joining.
Starz access
One Starz course with its lessons and practical enterprise activities. Access continues while membership is active.
Two months free compared with monthly billing.
Online enrolment is not yet open. Contact us about joining.
The adult decision
Parents and carers
Use the Academy overview if you want to compare online learning with books, challenges, mentoring and live experiences.
Explore Starz AcademyEducators and organisations
Educator membership is available for schools, alternative provision, youth groups and community organisations.
Explore the educator licenceCourse questions
The course should be chosen on fit, not inflated enrolment counts or empty star ratings. These answers set the important boundaries.
Ask a question about course fitThis course route is designed for young people aged 10 to 17. Adults can adapt the pace and level of support to the learner’s confidence and experience.
No. The early modules help learners notice interests, strengths and useful problems before developing an idea. No previous business experience is required.
No. Enterprise is the practical vehicle for learning. The wider outcomes include money confidence, problem-solving, communication, digital awareness, planning, presenting and reflection.
Mentoring is a separate Nu FOCUS pathway unless it is specifically included in the membership or support option shown at checkout. The public course page does not assume one-to-one support is included.
Sign in and open the learner dashboard to return to course lessons, activities and progress controls.
It may provide a structured enterprise or money-skills activity, but it is not an automatic DofE approval or completion guarantee. The participant must agree the activity, goal, timescale and suitable Assessor with their DofE Leader before starting, then participate regularly and provide the required evidence and Assessor’s report.
Yes. The separate educator route is for schools, alternative provision, youth organisations and community settings, with a confirmed licence price of £199.
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